Monday, March 1, 2010

Thai Insurance Commercials

I was going through some commercials on Youtube. I reached a segment of some commercials for an insurance company of Thailand, called Thai Insurance. These have to be the most touching and most emotional advertisement commercials that I have ever seen. They are all very predictable, but the way the commercials have been picturised would make almost everyone cry. (All of these, being Thai, have subtitles which add to the experience really.)

1. A woman goes to the doctor to have a  premature delivery done. The only reason she gives is "We're running out of time." Very intense, and very sentimental. Tears shouldn't surprise me.
http://www.youtube.com/watch?v=dpf2hsZGsJM&feature=player_embedded

2. A father speaks about how and why he wants more time. Great camerawork and effects, very touching.
http://www.youtube.com/watch?v=UvYb4BLIAQw&feature=related

3. A woman suffers from Leukemia and dumps her boyfriend. Very very sad, but very beautifully captured.
http://www.youtube.com/watch?v=sgaHwaG055I&feature=related

4. A father makes a promise to always care for his daughter. She gets pregnant though. How the father reacts is what makes this an amazingly good commercial.
http://www.youtube.com/watch?v=RkoRDFjBh44&feature=related

5. Aan old woman, an ex-pianist, loses the motion of her right hand and so cannot play the piano. She  has a nurse who has been learning the piano for 5 years of her own. Beautiful!!
http://www.youtube.com/watch?v=rU44zfNxg20&feature=related

Each of these commercials brings with it many emotions. All of them, though sad, convey a very haunting message to the viewer.

Good work, Thai Insurance.

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